The Top 10 Bald-Faced Lies In Home-Based Business Training and Education (Part 1)

by Joshua Fuson

Chances are, if youve been around this planet for more than 10 minutes, youve been approached by someone who had the "absolute opportunity of a lifetime!"

Yep, Im talking about Home Businesses.

In recent years, the reputation regarding home businesses and network marketing has gone from bad to worse. And with the average household debt hovering around the $8,000 mark, most people are looking for ways of generating some extra cash. So starting a home business sounds like a pretty good idea, right?

In fact, it sounds like a great idea once someone makes the decision to start researching their options. Just look up "home business opportunity" on any search engine, and everyone and their mom has a multi-million, self-automated system for generating you the cash you need starting yesterday. Looks like you cant lose, right? Heres a fact: over 90% of ALL home businesses fail. And I say "fail" as in the owner generally loses hundreds or even thousands of dollars. How do I know this? Because thats exactly what happened to me. Thats right, Im an MLM veteran, and I know first-hand the B.S. that exists in this industry.

When I first got involved, I spend thousands and thousands of hard-earned dollars trying to get my business into profit. Eventually I did generate a very successful enterprise, but it sure as hell wasnt because of anything my company or my upline told me. Over the next several weeks, I will be taking the liberty to explore and expose some of the most bold and devious lies that exist in the home-business industry, and as I go though and debunk these myths, I will also be accompanying that exposure with some common-sense truth, so that if you are thinking about getting into this industry (or if you are already in this industry), you can take stock and start asking some good questions that deserve good answers.

First, lets get some things straight. Im not anti-MLM, or anti-home business. I think that the home business is the very definition of Entrepreneurial Capitalism, and I absolutely love the idea of a person embarking upon a venture, starting from scratch, with a few hundred or a few thousand dollars, and turning that into a fortune. Im Pro-Home Business.

Im Anti-B.S. It absolutely disgusts me the amount of bad information that exists in my industry, and I am convinced that people involved with home businesses fail not because they are stupid, not because they are lazy, but because home-business training and education is of pathetically low-quality. I believe, 100% without doubt that if home-business personnel received the training and education they needed and deserved, that 90% failure rate would flip to a 90% success rate. But enough about that, lets get started.

HOME BUSINESS LIE # 1: "OUR COMPANY IS GROWING AT UNPRECEDENTED RATES! WEVE GROWN OVER 10 MILLION PERCENT IN THE LAST 6 MONTHS, AND ITS LOOKING TO BE THE NEXT (insert name of large corporation here, e.g. Microsoft, Wal-Mart, Whatever)"

Folks, this is what is commonly referred to as "hype", and unfortunately, a lot of people get suckered into this line of thinking.

Here is the truth: IT DOESNT MATTER HOW FAST THE COMPANY IS GROWING. Im sure youre asking "what do you mean it doesnt matter?" The reason it doesnt matter is because a home business is not a stock option. In other words, if you are viewing a home business as some sort of hands-off investment vehicle like a mutual fund, youre dead wrong. A business (any business, not just a home business) is a living entity, and it takes plenty of effort (thats right, I said effort) to make it a profitable entity.

Folks, what is important is not how fast the company is growing. Here is what is important:

#1) How do you treat your business? Do you have an actual plan on how to grow and develop your business, or are you just going to wing-it and hope for the best? Even worse, are you hoping that your company will provide you with the education and training you need to grow your business for you? Just ask yourself this question: how well has that companys training worked for me so far? (And if you havent gotten involved yet, how well is it working for the goofball trying to pitch you on this business? If its working so bloody well for them, why are they trying to get your money involved?)

#2) Are you passionate about your product or service? And Im not talking about the opportunity. Im talking about the actual product, the actual items or services that your company distributes. In other words, did you get involved just to make a million bucks, or did you get involved because you actually enjoy the nutritional aids, or the skin-care, or the legal service, or the household products, or whatever it is that your company produces?

Do yourself a favor: flush the hype, and take an honest look at yourself and answer the two above-listed questions. Do that, and you will have taken the first step towards building a lucrative enterprise.

THE NEXT LIE TO BE EXPOSED: "TO GROW YOUR BUSINESS, MAKE A LIST OF 100 PEOPLE YOU KNOW, AND TALK TO THEM ABOUT GETTING INVOLVED IN YOUR BUSINESS"

I, J. Andrew Fuson, accept full responsibility for these words. If you have any questions regarding this material, you can contact me directly at my home office at 719-302-4045. Copyright 2006 Fuson Enterprises.

Josh Fuson has extensive experience in both the home business and public marketing industry. He has worked with several individuals in product distrubtion, working with them to produce successful enterprises.